Tag Archives: Google

Search Engine Optimization (SEO) [Do This Ideally BEFORE Submission & Promotion!]

NOTE: As some people may have you believe SEO doesn’t only involve including Meta tags on your pages!  Yes, Meta tags are important but due to past il-intended Meta tag abuse by unscrupulous webmasters major search engines like Google have started ignoring most Meta tags nowadays.  The good news is that there are still a whole bunch of rather popular search providers that still use them.  Please restrain yourself from tending to abuse Meta tags by ‘keyword stuffing‘ and other such devious practices that you’ll ultimately find defeating your purpose in today’s search environment.

Before we go further I’d highly suggest that you get your site’s textual ‘copy’ (word based content) in order.  That is, go around to each of your site’s pages (maybe log in as a member) and make sure that everything that you (as a member) would expect to be explained actually is explained.  Don’t go overboard but while writing your site’s textual copy think about descriptive words that might prove later to make your explanations ‘keyword rich’ which means that you’ve sprinkled very powerful words that are likely to be searched for in search engines – in with your text (sparingly in the right context)

For example, for a GPT site very good descriptive and ‘keyword rich’ types of action words and phrases are: Free, GPT, Get Paid To, GetPaidTo, Get-Paid-To, Paid to Signup, PTS, Paid to Click, PTC, Reward Site, Earn Online, PayPal, Work at Home, Entrepreneur, Gratis, Rewards, Prizes, Referral, Free Money, Dinero, Jackpot, Contest, Bonus, Promo Code, Incentive, Earn Online Free, No Investment, Advertise, etc.

Ok, since we’re already taking keywords and presuming that you’ve already successfully gone through your site filling in the blank places where descriptions are ‘begged for’ then we’ll start with the basic few Meta tags.  ShiftCode script coders had the forethought to include a nice coding free way of adding your Meta Keywords and Meta Description tags simply my clicking on ‘Meta Tags’ from the left side ‘Products’ navigational menu:
Basic Meta Tags Entry
Yes, this page says “Meta tags are what search engines use to index your site into their database. They must be added to your template in order to work.  If you are using an Uploaded template then you need to insert “{~include file=”_meta”~}” without the quotes between your <head> tags. They will be automatically added to Generated templates and new Uploaded templates.” but if you are using the default template then that statement has already been inserted for you.

While I’m at it for increased Google rank and attention they suggest that ALL (or at least most) external links coming off of a web site that you make those links ‘nofollow’ – especially for paid links.  Nofollow in regards to the link simply clues in the search engine ‘bot’ not to bother following that link on account of the mere fact that you have it linked to on your site (basically, it’s saying these ‘nofollow’ links are not very important to me of my site’s content.  Nofollow is also a signal to the search engine that your web site is not cheap and ‘spammy’ – and that it’s not a link farm or banner farm (purely all ads)

As a general rule in my own personal web site SEO with the new ‘nofollow’ helps news then I mark all of my external links nofollow unless the external link goes to my own web property.

To make any link nofollow simply add a rel=”nofollow” to your link statement as such: <a href=”http://www.example.com/” rel=”nofollow”>

This Knowledgebase Article To Be Continued (a work in progress)

Installing Google Analytics Tracking Code

The popular and totally free Google Analytics service facilitates a very helpful and detailed analysis of the traffic frequenting your site.  Below is how and where you place the provided tracking code for best results on your ShiftCode GPT site (via the template).

First, sign in (or register and sign in) to your Google Analytics account.  Choose ‘Admin’ from the top Google Analytics menu.  From the center ‘Property’ menu dropdown choose “Create new property” to reach an ‘Administration > New Property” page and fill in the blanks on that page in reference to your new GPT site thereby creating a new Google Analytics property for the new site (if you have difficulties in this step then contact Google in regard to supporting their product ‘Analytics’ and it’s outside the scope of this document to support products by other entities) Click ‘Get Tracking ID’ to continue.

The code we are interested is located in the box just under the statement ‘This is your tracking code. Copy and paste it into the code of every page you want to track’  We don’t really need to place this code into every page as that statement implies.  All we need to do is insert that code into the HEAD section of our main ShiftCode site template and it will automatically be included on every page on your site.

It’s recommended (by Google) that you place this tracking code in the HEAD section of your template just before the closing “</head>” tag (as the very last item within the HEAD section of the template)
Head Section of the ShiftCode Main Template
In the above view depicts locating the ‘Files & Templates navigational menu in the lower right corner of the ShiftCode GPT Admin Panel, selecting ‘Templates’, and then selecting the template (clicking on its name) that shows as the ‘Default’ template (the one that has a ‘Yes’ in the ‘Default’ column.

Notice the “</head>” statement in line nine (9) of the example image above.  That is the closing HEAD section statement where we want the Google Analytics tracking code to be inserted just before.  Note we want to INSERT the code NOT replace ANY code that’s already located in your template (if you have trouble with this then we suggest you investigate the very basic (completely newbie) use of the ‘Insert’ key on your computer keyboard which may just need to be toggled to not replace text but actually insert text)

Ok, copy the Google Analytics code to your Windows clipboard, click just before the “</head>” statement (wherever it may be on YOUR template), press <Enter> (or <Return>) on your computer keyboard to drop the “</head>” statement down a line (and make sure that you are inserting instead of replacing code), and paste (<CTRL><V>) the Google Analytics tracking code in the empty space above the “</head>” statement.

After Google Analytics Code is Inserted

Your template code should look somewhat like the above example.  I’ve left the inserted code highlighted in grey only for the purpose of example here.  Now click the ‘Upload Template’ button to save your modified site template code (towards the bottom on you template editing page in the ShiftCode Admin panel) and you are now completely done adding the Google Analytics code to your site – congratulations!

Note that it may take a few minutes to an hour or more for the tracking code to become responsive to Google Analytics due to the ShiftCode ‘cache’ delay (a normal thing)

Initial Site Optimization (SEO), Submission, and Promotion

It is important to stress that for best results you should not jump ahead to this section prematurely. If you don’t take crucial steps before you start promoting your site then you may end up with results that are not optimal (such as pages ‘under construction’ or default phrases and such in your lasting search results)


What is Search Engine Optimization or ‘SEO’ for Short?  Optimization is the process of properly preparing a web site to be in its best form, give out the right identifying information for search results, lend itself more to being promoted on social networks, and generally presenting a finished package to the world being ready for inclusion in search results.

What are META Tags? META tags are HTML elements that are added to the source code of a web site that are used to convey information that is used to properly display the web page in a viewer’s internet browser, by search engine ‘robots’ to help in properly classifying a web page in search results, by social media to assist in properly formatting and linking to a web property for better viewing, etc.  META tags are not displayed to web site visitors by way of the web browser.  Instead they are only seen by viewing the source code of a web page. The most common META tags added and edited by webmasters is the META ‘description’ and ‘keyword’ tags.  When viewed in the web page source code they will usually appear like this:

<META name=”description” content=”This is a good general description of this web page or web site” />
<META name=”keywords” content=”these words, appear in my, web page, and, are, the, most important, words, I want, noticed” />

META Tags are NOT a Magic SEO Solution:  If you Google the term ‘SEO’ chances are you will be bombarded by way too much old stale information touting META tags as a magical solution to your search engine optimization needs. Yes, for the most part that used to be true a decade ago when META tags were a crucial part in getting your new web site noticed by the most popular search engine – Google.

Google used to rely heavily on META tags to tell it how to properly list and classify new web sites in its search results. Knowing that, over the years META tags have turned from something useful to a ever constant point of abuse by internet marketers resorting to keyword spamming, keyword stuffing, and other il-advised (nowadays) techniques in order to fool search engines into giving a site more priority in search results than it rightly deserves.

Needles to say, nowadays Google tends to completely ignore most META tags.  Still, don’t let that discourage you from the proper use of META tags because there are plenty of other search engines that are popular that still rely heavily on META tags to classify their search results.

ShiftCode has provided you with a built in interface to add and edit your ‘keywords’ and ‘description’ META tags without having to know any coding. Simply look on the left side navigation menu (with the heading ‘Products’) in your admin panel for a selection named ‘Meta Tags’ (about halfway down the page) and click on it.  You then be presented with a page looking like this: