Tag Archives: gpt

Securing and Maintaining Access to Your GPT Site Admin Panel

Your ShiftCode Admin Panel

Refer to any welcoming email message from ShiftCode staff you have likely already received after your ShiftCode licensing purchase.  Look for references to your ShiftCode Admin Panel URL (web location) and login (username and password)  Enter (or copy and paste) your ShiftCode Admin Panel URL into your browser and proceed to that web location.  If all things have gone well so far you should now be viewing a special admin-only page that looks like this (below):

scadminlogin

First things first, you may have noticed that your own special ShiftCode Admin Panel URL contains a series of what looks like gibberish letters and numbers (like this ‘63d130df7xbe167e2’)  This is called a security ‘hash’ (it’s basically a URL with an encrypted section added on) – it is unique to your own particular instance of the ShiftCode script and you should NEVER reveal that web location to anyone else (other than yourself)  The admin URL containing the hash is purposely made hard to guess by hackers or others that may have bad intent with regard to your site (yes, this hash code is changeable via a ShiftCode support ticket but rarely (if ever) is this needed)   We’d suggest that you take the time to write down and safely bookmark this URL as this is where most all functions of your site are configured and performed.

Next we’ll address your assigned admin username and temporary password.  Chances are that you’ve been assigned a relatively simple admin username and password.  You’ll want to change these to your own preferences as soon as possible (now?) for increased security purposes!

Use your given admin login to log in to your admin panel.  You should then see a seeming complicated (but really easy to navigate and powerful once you get used to it) screen that looks like this:

scadm1

Next find the ‘Main’ heading (link box) in the upper right corner of the admin panel just under the ShiftCode logo (as seen below)

scmain02

Click on Users & Groups.  Notice the top section of that page is for ‘group’ management (which are basically defining roles available to assign to admin(s), staff, and designers, etc)  What we’re interested in now is the ‘User’ management area just below the group management area.  Notice that your own administrator account is listed along with the ‘shiftcode’ admin user account (the shiftcode admin user account is for internal official ShiftCode staff and cannot be edited or deleted because it is necessary and mandatory)

Instead of editing your own administrator account (while also being logged into the same admin user account) then we feel it is much safer to create a secondary new admin account for the time being (after you’ve successfully logged into the newly created admin account then you can delete the original admin account)

Click on ‘Add User’.  Enter your desired new administrator Username and Password (we suggest a strong password that includes a mixture of upper and lowercase letters, at least one number, and at least one symbol character – though strong passwords are not enforced at this time then it is best for your own good)  Make sure that you’re not using a password you have ever used at any other site (past or present)  The new admin account you are creating will have ultimate access to all your sites functions including financial balances, etc. don’t shoot yourself in the foot by specifying an easy to guess or repeated password!

Specify that this new account is part of the ‘Administrator’ group (chances are that at this point you have no other options)  The Description field is totally optional / not crucial and will be explained at a later point in this documentation.   Leave the Description field blank.

Take a moment to write down your new username and password (now!) Click the ‘Add User’ button to finalize your new administrator Username account creation.  You should see a green headed ‘Success!’ message further stating  that ‘The user has been added’  At this point the User management area should be showing your old admin User, your newly created admin User, and the permanent internal ‘shiftcode’ admin user account.  Click on the ‘Logout’ button on the upper red bar on the upper left under the ‘ADMIN PANEL’ heading (as seen below):

logout01

Now log back into the admin panel using your new administrator account credentials.  Go back to the Main > Users & Groups  area (the area where you just created your new admin account)   Now click on the blue gear box at the right side end next to your old administrator user account and choose delete.  Confirm that you wish to delete that account and then this mission has been accomplished!  Give yourself a pat on the back safe in the knowledge that your new administrator account is safer than the previous default admin account assigned to you.

Incidentally, that ‘Users & Groups’ area is also the area where you can eventually add a new group of sub-admin privileged staff members or site template installers and when you add a new group you will be able to specify exactly the level of access each new group has.  It is NOT necessary to make any new groups at this point in time (continue the quick start guide and stay focused on the important steps we point out – you can go back and add groups etc. at a later point as needed)

Locating & Bookmarking Your ShiftCode GPT Admin Panel On Your Own Domain

AFTER, your site has started appearing on your own domain name (www.MyOwnGPTSite.com) as well as on the shiftcode.com subdomain (myowngptsite.shiftcode.com) then as a matter of preference (though it has practical benefits as well)

First, log-in as the administrator on your shiftcode.com sub domain (chances are you are already logged in.  Take a look at your browser’s URL bar.  Note everything that comes after the ‘shiftcode.com‘ part (starting with a slash (“/“), continuing with your unique hash code, another slash (“/“), and then ending with an index.php (select and copy all that to the clipboard)   Now open up a new browser tab (or window) and type in your domain name starting with the ‘www.’ part and then immediately after your domain then past everything you copied from your sub domain based admin panel URL and past it after your own domain name now – hit return (or enter)  You may be asked to -re-login to your admin panel.  Now once you are in to your admin panel on your own domain name then bookmark that URL and use that as your main admin panel access URL.  It will likely prove useful and have a few advantages over using your sub domain based admin panel (though bookmark both admin panel URLs just in case your domain name service is ever disrupted (rare))

Deciding What Niche Type of GPT Site Strategy You Wish to Employ

About General GPT Site Economics Considerations

Decide What Niche Type of GPT Site Strategy You Want to Employ

Whether or not you’ve really noticed as a GPT member then indeed there are several different niche classifications of GPT sites employing a few different basic economic strategies that now that you’re a GPT site admin may now want to think about and decide which type of GPT your site ‘wants to be’

The Ultra High Payout GPT Model
(In Reference to Offer Lead Rates)

  • Advantages:
    Those GPT sites ‘regulars’ members that prefer to make their money by earning it mostly from their own personal offer completions will really enjoy your site and make it a priority when they are ‘doing offers’
     

  • Disadvantages:
    GPT members who are mostly into sending referrals and/or winning contests will likely NOT engage in your site promotion (etc.) as actively (if active at all) as other types of niche GPTs.
     

    • Heavily weighs all its various rate ratios and percentages to come across as the best paying lead rate per same offer at other GPTs.

    • These GPTs will sacrifice most all other rate structures and like to keep all other overhead costs to a minimum (such as lower referral percentages given, fewer and lesser paying site referral and offer contests, etc.) so that priority is given towards giving the offer completing members the highest lead rates that you can give them.

    • The offer lead rates you give out to members take a priority which would rightly be set at anywhere from 60% to 85% of the lead rate that you (admin) are getting from offers sources.  The referral rates may routinely be in the sub-10% range (usually as low as 5% or below) and if multiple referral tiers are set up at no more than 1% (multiple referral tiers are understood as not necessary usually in this type of site)

    • Site perks such as contests, jackpots, and freely given out promo codes, etc. are strictly kept at a minimum if they are offered at all.

    • You (admin) will find yourself (and your marketing agents) performing much more of your own site promotion as not many of the best active site referrer pros will tend to view your site as not worth the effort since the referral rates are so low.
       

The Balanced or Combination GPT Model
(Everything in Moderation Striving to Best Strike a Balance)

  • Advantages:
    You’ll have plenty of members that generally enjoy your site and will see the balance amongst all factors as a good compromise towards making it a generally good site to frequent if the member is looking to engage in many aspects of GPT all at once (doing offers, referring members, competing in contests, fielding promo codes, and hoping for a jackpot score)
     
  • Disadvantages:
    GPT members who are mostly into one particular aspect sought in a GPT site will tend to favor other more specialized GPTs boosting one earning mode over another (your site will be less popular to those specializing in certain specific areas of earning) and can be thought of as an over all ‘good’ GPT in all areas of earning but will likely not be thought of as ‘great’ in any particular mode of earning (some may even see the site as a drab or boring (ho-hum)) site lacking particular excitement but a workhorse for those that play the earning ‘field’ so-to-speak.
     
    • GPT site newbies may prefer or favor your site because they’ve looked around and no particular area of ‘earning’ on your site looks quite that bad.
    • You’ll have to balance and moderate all of your offer rates, referral rates, contest frequency and prize expenditures, jackpot payouts, etc., so as not to come too close exceed what you’re actually earning as profit for the site (it’s complicated when you figure all the percentages out if you have multiple referral levels, etc.)
    • You have the advantage through purchasable account upgrades that can morph your site at will into a winner in the eyes of those wishing to specialize (you can have purchasable referral rate upgrades, offer rate upgrades, etc. so that your site member can tailor your site into more of what he/she is looking for simply by buying account upgrades)
    • In cases for sites aspiring to be this type your offer lead rates may fall somewhere between the 45% to 60% range, your first level referral rates can be closer to 10% to 20% with the second referral tier in the 1% to 4% range (but watch out on your math here – the goal is to reach a balance and it’s really easy to be too generous thereby negating much or all of your profit without even realizing it), you’ll be able to run fairly regular  contests, promos, and jackpots provided you don’t go overboard on them)
    • You’ll find many of your members stepping up to help promote your site to referrals and you’ll have to option of spending less time and money on your own site promotion (unless you’re just always in ‘promotion dynamo’ mode like I am (which always helps))
    • We’ve noticed that these type of GPT sites are usually generally more popular, active, and more ‘fun’ places to be as members may report having so much to do with ‘ok’ rates on everything.

The Physical Prize Theme or Prize Catalog Based GPT Site
(Offering Certain Niche Classifications of Physical Prizes & Gift Cards Geared Towards a Particular Demographic)

  • Advantages:
    You’ll be the king of fans of the particular niche prizes you specialize in (such as video games & accessories – where you can also offer prepaid game currency cards & codes, aftermarket game controllers, etc.)   This doesn’t preclude you from offering cash or money forms of withdrawals as well only many GPTs like this make them less enticing (not such a great or a ho-hum deal on the cash out options)

     
  • Disadvantages:
    Physical prizes usually require keeping some sort of minimal inventory of the physical prizes, labor involved in packing such prizes, postage required to send prizes, trips to the post office, etc.)  You may find that many GPT regulars may notice that you prize costs to them might not be such a great deal when the can just go to a mainly cash giving GPT and then with cash in hand (or in PayPal, etc.) that they may like be able to accomplish receiving many of the prizes in your catalog at a much better deal rate.
     
    • Know that you don’t only have to specialize in physical prizes but you can list services and intangible prizes (such as domain registrations, web hosting, etc.) as well.
    • These types of GPTs used to be extremely popular and all the rage five or so years back but since then they’ve been in a decline.  Why have to choose from a pre-set limited catalog of prizes when you can just get yourself to a cash paying GPT and buy exactly what you want?   Even offering custom orders doesn’t seem to address the issue to enough of an extent to make these GPT site seem worthwhile nowadays to many GPT die-hards.
    • There is another sub-form of this GPT type that is advertisement and account upgrade based where the prizes are on-site advertising, account upgrades to better referral percentages, purchasing actual referrals, etc.
    • You just may be one of the few admins that may have the skills and tact to pull this type of GPT site off but know that many have tried recently and failed.

General Considerations & Strategy Pointers On GPT Site Operation

Having been in the Industry for About a Decade One Tends to Pick Up Tips from Observations Over The Years.  Here is a General Collection of Truths Learned Through Trial and Error Over Time Though They Are Open to Your Own Interpretation for Your Particular Purposes (why not learn from the mistakes of GPT admins that came before you?)

General GPT Site Operating Wisdom:

  • Starting On a Limited Budget:

    A Good Starting Strategy for New GPT Admins Without a Decent Amount of Money in Reserve Set Aside to Pay Your Members Initially
    (until your offer sources finally pay you):  If your new GPT site is indeed ‘new’ and your wallet isn’t as fat as it should be to cover paying your member withdrawals while awaiting payments from upstream offer sources (affiliate networks) you may find it advantageous to severely limit the number of affiliate networks and offer walls that you are initially running live. The reasoning being that many offer sources will start you out a month or more behind before you start receiving payments from them.  Also, most offer sources have a minimum payment threshold that must be reached before a certain date in each month for you to get paid.  If you limit the number of offer sources you start with to maybe one or two affiliate networks and one or two offer walls then you’ll tend to reach each offer source’s minimum payment threshold quicker and easier – and that equals faster payments.  Ideally you would have a decent amount of money set aside to pay your members for at least two months (a good figure just to be on the safe side)

    On the other hand, if you’ve planned this new GPT business of yours properly and have saved a nice little payment fund to get you by with paying members well before you get paid from your offer sources then go ahead and go live with as many offer sources as you feel comfortable with.  It is a fact that GPT site regulars will tend to prefer sites displaying many more offers than those that are sparse on offers – if you are prepared in the money department the yes, just go for it and add affiliate networks and offer walls at will (your site will grown much more quickly this way.)

  • Make Your Site Currency (Points & Cash) Standard:

    From an experienced GPT member perspective finding out that your site is using a non-standard or non-traditional conversion table may likely be a source of aggravation leading to less favor for your site.  The customary currency conversions for most all decent popular sites is 1 Points = 0.01 Cash and 1 Cash = 100.00 Points !  It’s highly recommended that you also adopt the same industry standard ratio on your own GPT site.

  • Know What Today’s Most Popular Cash Out Based GPTs are Doing for the Popularity:

    (You Probably Can’t Initially Offer These But You Can Make a Goal in Reaching Them ASAP)
    Hands down the most sought after attributes of today’s most popular cash out based GPTs are INSTANT payouts (to PayPal and others) with a minimum cash out threshold at or under a buck.  The sites that give out instant gift cards also enjoy popularity almost as good.  Yes, we know, unless you’ve planned out and have a health start-up nest egg of cash to fall back on to pay those super fast cash prizes right out of the gate then let this be your eventual goal to make withdrawing this easy and fast (many GPT site regular members will beat a path to your GPT once a low minimum with instant payouts are announced.

  • Know Your 100% Profit Items and Enable Internal Funds for Purchases:

    Give Your GPT Site Members Plenty of Enticing Items that They can Purchase with Internal Funds
    (instead of cashing out, etc.)   ALWAYS enable ‘Internal Funds’ as a form of payment for intangibles (advertising, upgrades, etc) on your GPT.  Anything that avoids you actually paying out of your pocket helps – right? The member is satisfied and you are satisfied by them choosing advertising or upgrades instead of cashing out – right?

  • Enable Enticement for Members to Be More Active:

    Give Sign-On Bonuses of at least a quarter ($0.25) to newly registered members (you’ll find members will tend to never want to leave money on the table and will work to reach your minimum)  Also, it helps to issue promo codes liberally and often to spur member log-in activity.

  • Promote Your Site on Other GPT Sites With a Strategy In Mind:

    Identify other GPT sites by their popularity and check out their banner advertising rates.  Find other GPTs that are fairly popular though that also have reasonable advertising rates and promote your own GPT there.  Also, you can also take another approach, you can look for other GPTs which aren’t so popular with their members and if they have reasonable banner and/or side panel ad rates then make sure you advertise there as well (chances are the members that are there along with new members just signed up will want to flock away from a dismal site as early as possible – give them your banner(s) to click on to discover you own totally cool site!)

  • Don’t Unnecessarily Reward Referrals for No Apparent Reason:

    Patch Up a Few Referral Policy Holes That Will Go a Long Way Towards Not Rewarding Random Members with Undeserved Referrals.  There are a few referral credit based loopholes (or maybe ‘loophole’ is a bit too strong of a word here – I’m pretty sure that these were originally designed as site ‘features’) that can potentially cost you here and there over time (it all does add up)

    • First, if you (yourself) don’t already have a site member account on your own GPT site then take the time to make one now.
    • Now go to Membership > Configure and notice (in the Referrals portion of the page)  field which is marked “Referral Catcher: [             ] When a user is deleted, his/her referrals are sent to this account.” and click ion the tiny magnifying glass icon to select your own member account there and then click ‘Update’ to save it.
    • Next go to Membership > Blank Referrals and click on ‘Add User’ (again using the tiny magnifying glass to find your own account) Select your own username, crank that ‘Weight
      ‘ drop-down figure to 20 (which means you’ll have 20 times the chance of being automatically assigned  referral credit for new members that don’t have a referrer (they signed up directly)  This will increase the odds dramatically that you’re usually first in line to receive the assignment of new members without a referrer – unless you have a lot of upgraded members with a closer ‘Weight’ than the starting ‘0’ every new member get’s  Now you’ve done all you can to NOT be rewarding members for referral promotion work they haven’t done.
    • My last advice in this area is that whenever you go to promote your site (wherever) then consider using your own member account referral link (to your own site) as the URL you insert for promotional purposes.  This way then none of your site members will likely get referral credit for promotional work you do.
  • Get the Most Effective Bulk Referring Members on Your Side:

    Offer Them Perks to Promote Your Site – (give them reasons to prefer promoting your site over other sites) – Notice high referral gathering members and offer them an extra perk or two to more draw their attention that your made promoting your site more enticing for those who know how to do it right.  If your site gives normal standard members 10% for first level referrals then offer the ‘Referral Whale’ member 20-25% (or just give them a free custom upgrade)  You will definitely get their attention and make them feel welcomed and wanted as a VIP referrer (and you will not regret this decision)

  • Don’t Make Your Members Hunt to Find Their Account Balances:

    Make sure that your site template provides the member’s points balance and cash balance somewhere on EVERY page of your site to avoid member frustration of trying to figure out what their balances are.  As a new site member there is nothing worse than frequenting a site where you can’t intuitively find the most crucial information easily (balances) and you have to click on ‘Account Balance’ to see it.  It’s also very inconvenient to have to remember your points balance when you are on a converter page that doesn’t show a balance anywhere.Make a balances section either in a persistent top banner such as this:
    top balance display
    Or, make a side panel display such as this:
    side panel balance stats

  • Don’t Shoot Yourself in the Foot By Interpreting Offer Restrictions Too Strictly:

    (a Biggie!) Don’t make the mistake of Interpreting certain affiliate network offer restrictions too literally such as ‘no cash’ and ‘points only’ to mean ‘no points converter’ (that’s not what they mean!)  Generally affiliate networks and offer wall sources that specifically allow incentivized or GPT site promotion of their offers WILL ALLOW you to run ‘points only’ offers while still featuring a point-to-cash converter on your site.Yes, it usually goes unmentioned but it is a generally accepted practice and implied that offers bearing the statement ‘points only’ is not interpreted so strictly as one may think while first encountering it.  In most all cases networks we’ve worked with will not take the ‘no cash’ or ‘points only’ statements strictly literally as long as their offers are mindfully promoted in a generally respectful way.  Still to be more fully in compliance with the spirit of the restrictions always ONLY run ‘points only’ or ‘no cash’ offers by rewarding completions with points only (your members may freely convert the points to cash via the converter)  Note: If you want confirmation of this allowance (nail them down to an answer) then know that most affiliate network staff will usually repeat the ‘no cash’ means NO CASH more strict interpretation (though if it’s not asked in the first place then it’s almost always not a problem)

  • Ditch the Usually Unnecessary Log-In Captcha Code Check:
    Unless you have been alerted by a reliable source to a recent ‘GPT-bot’ issue (it has happened in the distant past – Years ago) then I highly suggest that you set the  log-in CAPTCHA to ‘Easy’ or turn it off altogether!  Observations of human nature for site members dictates to avoid bothering to even log in to a site with a CAPTCHA set to anything but ‘Easy’ or off completely!

    This CAPTCHA level setting is located on the right side Admin Panel under ‘Main’ > ‘Configure’:


    You can turn off the CAPTCHA prompt entirely from the ‘Products’ (left side admin menu) > ‘Membership’ > ‘Configure’ > ‘Security’ here:

I would suggest leaving this setting (below) checked (on) regarding new member registration checked because it’s only a one time thing when a new member is registering (once)

Referral Banners:

  • Don’t Ever Delete Referral Banners:

    Don’t Run the Risk of Negating the Hard Promotion Work of Your Members By Deleting ANY Referral Banners.  When adding referral banners to your site for your members to use in promoting your site never delete referral banners.  Deleting banners will tend to instantly make any promotion efforts involving those referral banners that you and your members have done up until to appear invalid because of the obvious broken image links leaving only an empty shadow of your banner with a red ‘X’ in the corner.   That means all those broken looking forum posts, referral web site listings, top site list rankings, etc. will make it appear as though your site has gone out of business or otherwise not worth the click effort.  It’s fine to add referral banners (the more selection the better) but try not to delete them.  Even if certain information on the banners is no longer valid then as long as the posts containing those banners still appear fresh and ‘whole’ then they are still beckoning potential clicks leading to your site.

  • Know This About Using ‘Signature’ Type Referral Banners:

    (Possible Security Risk) Use ‘Signature’ Type Referral Banners Properly (omitting all balance information) or Not at All !
    Yes, Signature referral banners are those that insert account information (such as the member’s current balance, how much they’ve earned, how many members they’ve referred, etc.)  Signature banners are built by using the ‘Signature’ feature (on the main left navigation menu in the admin panel)  Over the years it’s been noticed that these custom referral banners may pose a security risk by revealing any member’s balance (even if they aren’t even using Signature banners)  It’s just way too easy for anyone to find out anyone else’s account balance if you include balance info on your custom signature banners.

    Why would revealing a member’s balances be so bad?  …it’s too easy for malicious hackers to target members who keep a large balance in their account.  When they find someone with a decent balance then they may spring into action by launching phishing or brute force hacking attempts on that member’s account, logging in as that member, changing the withdrawal account, and cashing out their earnings (it has happened quite frequently in the past until the combination of ShiftCode patching potential security gaps and GPT site admins modifying or omitting their Signature banners)

  • Serve Up Predictable Standard Sized Referral Banners:

    When creating referral banners try to stick with online ad industry standard sizes.  Have at least one 468 pixel by 60 pixel banner (the most commonly used and needed for GPT referral use)  Other commonly preferred banner dimensions for GPT referral use are 728×60, 300×250, 125×125, 120×90, 120×60, and 88×31 (illustration below courtesy of Wikipedia – click on it to see the full size version)  Sticking to standard sizes also make your site look more professional:

    bansizes01

Site Contest Wisdom:

  • Always Have Free (to you) Contests Running:

    Set Up Recurring Contests  with Prize Items that Don’t Cost You Money to Provide (at least one of each – recurring Referral & Offer Contests):  GPT referral and offer contests need not offer only cash and/or points as prizes.  It can be advantageous to continuously (or regularly on a recurring basis) run contests offering these items as prizes that don’t cost money to you but are still highly revered by many site members such as banner ad impressions, side panel ads, and well thought out member account upgrades.  Yes, when your site grows stronger in popularity and activity then running cash contests helps as well but in the beginning days then no cost contests do tend to help.

  • Thwart Fraudulent Signups in Your Referral Contest(s):

    When running referral contests always require that contest qualifying referrals need to complete at least one offer (or some other milestone other than just the simple registration)  Having such requirements tends to discourage members that are so inclined from causing bogus multiple accounts and other shenanigans.

  • Set the Contest Rules Once and Don’t Mess with Them Before the Contest Ends:

    Thoroughly think out contest rules and requirements before making the contest go live and stick to those rules and requirements throughout the contest duration.  If you change the rules at all in the midst of a running contest then your risk alienating certain members while breeding unnecessary resentment.  If you found that you’ve messed up by including or omitting rules and requirements then let the contest run its full course till the end without changing the rules and requirements and consider that a lesson learned to be applied to future contests.

Affiliate Program Basics


The ShiftCode/Performa Affiliate Program is a performance based affiliate / referral program that rewards affiliates for sales their traffic triggers through their Unique Referral Link.  The affiliate program is available to existing clients of ShiftCode and/or Performa though it is also open to persons who already have an account or create an account by registering for a free account at the Alisa Holdings Client Portal (ShiftCode & Performa are a division of Alisa Holdings, Inc.)

NOTE: You may not be credited for any self-referral activity as in you (yourself – or someone at your same specific location) purchasing through your own referral link from your own internet connection or physical location !  Such activity (unreported or ‘un-confessed’ beforehand is considered fraud (grounds for program termination) upon discovery !)

Once logged in to the client portal the Affiliate Program feature of the portal may be reached by clicking upon ‘Affiliates’ from the upper drop-down navigation menu or by going to the following URL while logged in: http://www.alisaholdings.com/billing/affiliates.php  

The page you arrive at should look somewhat like the following image:

ShiftCode & Performa Affiliate Program 
Affiliate commissions may be subject to a commissions maturation time period.  Affiliates will be able to request a withdrawal as soon as the affiliate’s balance reaches the minimum required amount of $25.00 USD.  

Identification & the Proper Use of Your Own Unique Referral Link:

While logged in to the ShiftCode / Performa / AlisaHoldings.com Client Portal on the ‘Affiliates’ page towards the center of the page just underneath the statement that says ‘ Your Unique Referral Link ‘ is your own unique referral link (as seen in the image below):
Your Unique Referral Link
In the above referral link image example what would be your own affiliate number (one, two, or three digits) is represented by the three (3) ‘ X ‘s at the end of the referral tracking link example.  In order to gain any type of referral credit for any actions (sales, etc.) the person you intend to refer completes then he/she MUST click on your unique referral link before any referral credit (to you) qualifying sales purchases are performed.

In the below section then you’ll find creative banner images for your use in combination with your unique referral link to create a clickable banner advertisement for your prospective referral to click upon that will take them to the client portal where for them to find sales information on qualifying licensing purchases they must click on ‘Order Hosting’.

Here (below) is example HTML code that will help your create a clickable banner linking to your unique referral link:

<a href=”http://billing.alisaholdings.com/aff.php?aff=XXX” target=”_blank”><img src=”http://forum.shiftcode.com/index.php?media/shiftcode-branded-468-x-60-gpt-script-referral-banner.2/full” width=”468″ height=”60″ border=”1″ /></a>

IMPORTANT:  Make sure in your code that will use that you include your own unique referral link (instead of the above example referral link that ends in the three ‘X’s ! (if you mess this part up then you will never get credited for any licensing purchases – ever !)

Suitable creatives (banner images, etc.) may be gathered from the following media albums of the ShiftCode Official Discussion Forum:

 

The creatives we prefer that you use are as follows (they are available in their respective albums as linked above)  The following banners may be downloaded and served from your own image host or they may be hot linked to using the specified ‘Direct Link’ URL  The ‘Share Page’ provides additional information and linking options (on the right side lower portion of the page)

You may edit and/or resize the banners but please do maintain the proper image aspect ratio as not to stretch or distort the image quality.  Added textual copy content you’ve added to a banner that does not already appear in our own direct sales material (on our own web sites as static sales material) must be pre-approved by ShiftCode staff before live use!


ShiftCode Branded 468 x 60 GPT Script Referral Banner

Share Page:  http://forum.shiftcode.com/index.php?media/shiftcode-branded-468-x-60-gpt-script-referral-banner.2/
Direct Link:   http://forum.shiftcode.com/index.php?media/shiftcode-branded-468-x-60-gpt-script-referral-banner.2/full

ShiftCode Branded 468 x 60 GPT Script Referral Banner


ShiftCode Branded 300 x 250 GPT Script Referral Banner

Share Page:  http://forum.shiftcode.com/index.php?media/yourownshiftcodegpt_300x250.11/
Direct Link:   http://forum.shiftcode.com/index.php?media/yourownshiftcodegpt_300x250.11/full
ShiftCode Branded 300 x 250 Banner


We Recommend ShiftCode GPTs 120 x 60 Site Badge

Share Page:  http://forum.shiftcode.com/index.php?media/we-recommend-shiftcode-gpts-120-x-60-site-badge.1/
Direct Link:    http://forum.shiftcode.com/index.php?media/we-recommend-shiftcode-gpts-120-x-60-site-badge.1/full
We Recommend ShiftCode GPTs 120 x 60 Site Badge


Performa Network Ad Banner 468 x 60

Share Page:  http://forum.shiftcode.com/index.php?media/performanet468x60.5/
Direct Link:   http://forum.shiftcode.com/index.php?media/performanet468x60.5/full

Performa Network Banner 468 x 60


Performa Network Ad Banner 300 x 250

Share Page:  http://forum.shiftcode.com/index.php?media/performa_ad_300x250.9/
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Performa Ad 300x250


Performa Network Logo 120 x 60

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Performa Net Logo 120 x 60


Here is the substance of an emailed announcement sent out on September 25th, 2015:

Beginning from October 1st, we are able to pass savings from hosting bills to Shift Code site owners that are using average resources.  Your new monthly hosting and licensing fee for your site(s) will be reduced to $29.95 for invoice(s) generated after October 1st.

For sites that are using above average resources, we are unable to reduce the price just yet.  We will continue our effort to reduce the cost and pass the savings back to you.  Thank you for your continued support.

We also have a new promotion plan that we will pay $50 for each new site sales generated from your referral link.  Total fee for a new site is $89.95 including first month hosting.  After that, it would be $29.95 unless the resource usage is above average.

For existing site owners who plan to open new site(s), we will add the $50 discount back to your account for credit that can be used for future payments.

$50 affiliate bonuses / discounts will be paid on Net 60 terms.

The new rates pertain to Shift Code sites ONLY – Performa pricing will remain the same.

If you have any questions, please open a ticket at  http://billing.alisaholdings.com



In addition to your being able to log in to the affiliate area of the client portal to view performance and statistical reports any time you wish – you will also receive monthly reports similar to the below image:

Monthly Emailed Affiliate Referrals Report



Affiliates will remain active affiliates as long as their affiliate account remains in good standing at the sole discretion of Alisa Holdings, Inc. staff.  The affiliate’s program account may be suspended or terminated with or without specific cause with or without affiliate pay at the sole discretion of Alisa Holdings, Inc. staff in pursuant to our policies and terms of service.  Funds may be held indefinitely or until an internal investigation is concluded by staff in cases where traffic quality and/or the fraud risk may be concerning based solely at the discretion of Alisa Holdings, Inc. staff.  

FINISHED Friday Evening 11/20/2015
UPDATED Saturday Evening 11/28/2015

Copyright © 2015-16 ShiftCode & Performa Network
Innovative Affiliate Marketing/Networking Software, a division of Alisa Holdings Inc.
This Documentation Authored by Wesley B  / ‘FreeCashPro
– All Rights Reserved & Vigorously Defended – Do Not Copy / Steal !

ShiftCode Get Paid To (GPT) Site Script Pre-Licensing General Information


Starting your own GPT site? Choose the most reliable and automated script in the industry.

Welcome to ShiftCode, where our goal is to bring you the best products in the GPT business, including regular improvements and enhancements to our current products! The Get Paid To (GPT) or ‘Paid to Signup’ Script will allow you to present your members with offers from advertisers, which they can complete to receive a set amount of points or cash.  Click  here   to lean more about  ShiftCode Licensing and Hosting   !

Our products have been proven and tested for stability, quality and a user-friendly environment. With thousands of clients any problems are reported instantly which gives you a smooth running script. Updates and new features are released on a regular basis, all updates and fixes are automatically inserted and corrected on your site, no need for downloads and reconfiguration.  Click  here   to lean more about  ShiftCode Licensing and Hosting   !  If you may have any specific pre-sales questions we suggest you consult our  ShiftCode Discussion Forum   (open to the public)  ShiftCode Sales Information   section or as a last resort you may open a  pre-sales ticket here .


Snapshot Thumbnail of Our GPT Site Script Licensing Page - Click to Proceed


ShiftCode 468 x 60 Referral Banner

 

This Knowledgebase Article To Be Continued ( a work in progress )
Page Last Edited and/or Expanded Upon by  Wesley B  (email suggestions)  on
Monday Evening 11/23/2015

Copyright © 2015-16 ShiftCode & Performa Network
Innovative Affiliate Marketing/Networking Software, a division of Alisa Holdings Inc.
All This Documentation Authored by  Wesley B  / ‘ FreeCashPro
– All Rights Reserved & Vigorously Defended – Do Not Copy / Steal !

Appendix of Commonly Used GPT Industry and Script Coding Words and Phrases Simplified

GPT and CPA / Affiliate Network Industry Terms:
 

    • GPT – The term GPT stands for ‘Get Paid To’ which in our context describes a type of site in which site members are rewarded with cash (delivered through an online payment processor such as PayPal, etc.), loaded on to a prepaid debit card (delivered via postal mail or the card specifics emailed), or via mailed money order or check, etc.) or prize rewards such as mailed physical prize (can be anything at all), services, site account upgrades, online game currency, or purchased (traded for points) online advertising, etc)
       
    • PTS – This term stands for ‘Paid To Signup’ and generally is used interchangeably with the term ‘GPT’ (though nowadays the term ‘PTS’ is in decline in favor of the more popular ‘GPT’)  PTS is also sometimes used more specifically to describe a type of ‘offer’ in which the advertiser pays only for registrations or ‘sign ups’
       
    • Affiliate Network – [Ad Network / CPA Network] A company which solicits, negotiates, and contracts with advertisers (in some (many) cases – other affiliate networks) maintains an inventory of ad campaigns and offers (sourced from advertisers) while also maintaining a stable of publishers / affiliates which have applied and have been pre-screened by the network to promote their listed ad campaigns.  The advertiser purchases promotion services for their ad campaigns and offers from the affiliate network which in turn generally sets the lead rates (commonly calculated as a percentage portion of the advertiser lead rate the network receives), organizes and presents crucial offer promotion terms information (types of allowed promotion forms and offer restrictions, etc.), oversees publisher compliance with the offer terms, enforces offer fraud prevention, serves banner creatives and tracking links, facilitates (approves or denies) publisher access to each specific campaign, pays publishers based upon their individual performance, and utilizes a leased (usually) affiliate network tracking and management web site script.  In our (ShiftCode) case our own in-house proprietary Performa Network script is ideally integrated with our GPT site script product resulting in many advantages over all other (disjointed) commercial network scripts.                      
       
    • Advertiser – A company or individual with a goal of promoting a brand, product, or service by way of an advertising campaign and/or offer seeking to compel or entice the consumer (GPT site member / offer respondent / end user – in our context) to make a purchase, perform a certain action(s), be educated by the information provided (favoring their ‘brand’)  The advertiser is responsible for compensating the CPA / affiliate network for offer completions (leads and/or conversions) based upon the terms of the contractual obligations predefined or negotiated beforehand.
       
    • Publisher – In our context in this industry (online electronic) and in this day and age the term ‘publisher’ refers to a company or individual who has the role of promoting advertising campaigns and offers listed in the advertisement (ad) ‘inventory’ of the affiliate network and/or directly from the ‘advertiser’   The publisher has the responsibility of delivering publicly (or ‘publishing’) the advertisement(s) to the offer respondent most commonly by way of a web site (a prime example in our context would be a GPT web site though this may also take other forms such as a social network (Facebook, etc.), niche web site (or blog), etc.) banner ad and/or link , via email to a database list of newsletter subscribers the publisher maintains, and by other electronic means (though less common it doesn’t necessarily have to be electronic – some publishers may promote ad campaigns by way of printed hardcopy (physical) ‘flyers’, by postal mail, etc)   The term publisher is often used interchangeably with the term ‘affiliate’ in the context of an ‘affiliate network’ though sometimes the use of the term affiliate may indicate a dual role as both advertiser and publisher in relation to an affiliate network.    
       
    • CPA – The term CPA stands for ‘Cost Per Action’ and describes a mode of offer delivery where the ‘advertiser’ pays only for a predefined and agreed upon specific ‘action’ performed or landmark point reached towards offer completion (what’s called an offer ‘conversion’ or a ‘lead’ generated)
       
    • Offer – An advertiser’s presentation of a product or service to the GPT site member (offer ‘respondent’) in the form of a web site or page linked to from a ‘banner’ (logo image, etc) and/or text link.  Am offer relays details of a specific deal(s) intended to entice the offer respondent towards completing a specific action(s) such as a purchase or a sales lead.   The terms ‘offer’ and ‘campaign’ are often used interchangeably (incorrectly in my opinion)  though technically an advertising campaign may contain one or more offers.
    • Campaign – An advertiser’s presentation in the form of one or more ‘offers’ toward the same or similar goal describing a specific brand, product, or service to the GPT site member (offer ‘respondent’)  An advertising campaign is a single offer or group of offers relating to the same or similar ‘deal’ presented to the respondent.
       
       
    • Incent vs. Non-Incent – (offer promotion types) Generally, you (we) ARE in the GPT site business and most all (if not 100%) of the offer promotion we will actually be doing (or ‘seen always’ by advertisers as doing) falls into the ‘Incentive’ (‘incent’ for short) category.  Incent promotion means that you will be offering an incentive to your GPT site members for them to engage in the act of what we (in the business) call ‘doing offers’  Incentives (sometime called ‘rewards’) come in all types (cash, points, virtual currency, prizes, site account upgrades, access to restricted content, etc.) and if you are providing ANYTHING AT ALL to anyone in return for them attempting and completing offers then you are indeed engaging in incentive based promotion methods (it’s best NOT to ever try to hid that simple fact – us being in this business)  Anyways, it is rather simple for advertisers and affiliate networks to distinguish what is incent type promotion traffic patterns versus non-incent patterns simply by glancing at the detailed traffic reports available to even the simplest of affiliate network administrator.

      Ok, we’ve covered incent type promotion but what about non-incent promotion?  Sure, non-incent offer promotion can basically be summed up simply by this test.  Is the offer respondent clicking upon the offer banner / link completely out of his own curiosity or desire to learn and know more about the brand, product, or service?  …or is the offer respondent click based upon anything (at all) that has been promised, implied, or reasonably expected based upon the type of site (GPT?) he is seeing the offer promoted on?  Even allowing access to privileged access ‘premium’ web site content IS considered INCENT promotion (it’s called a ‘content locker’)

      This looks like a perfect place to briefly mention that ‘tricking’ anyone to click on an offer link or fooling anyone into completing an offer is considered ‘FRAUD’ – the LEAST of your worries would be that your offer source will call you out for it being ‘incent’ traffic (they’ll be much more likely to suspense your publisher account without payment if they discover the deceptive practice you’re perpetrating upon their valued potential customers – while also implicating them (or their brand) in cheating the public in any way)  It’s dishonest FRAUD to trick, fool, or force anyone to complete offers you are promoting.  Just DON’T!
       
      With most all modern savvy advertisers and affiliate networks then there is no wiggle room or grey area here.  It is either clearly non-incent promotion (and if not, then it IS INDEED implied that it’s incent.)  It’s not something that is easily successfully argued about with the people who are paying for you to promote their ads.  If you become too argumentative or bold in your assertions that ANY of the traffic you are sending them after declaring that you are in the GPT site business is not incent type traffic then they will be more likely than not to reverse your credit for any questionably promoted offers previously approved – after the fact (and payment for those leads – called a ‘reversal’ or ‘charge-back’) than they would to pay you for risky (possibly fraudulent – on YOUR part) leads.

      Remember, in most all cases the people (advertiser or ad network) you are talking to also have people ‘upstream’ (traffic wise) that they will ultimately have to answer to about questionable leads (just as you are – with them)  …and they would rather not risk that they themselves will ultimately not get paid from their offer source (as much as (if not more) than YOU want to always be sure that you are getting paid for completions that you are paying (usually far in-advance) your own GPT site members for)  To sum it all up – don’t put yourself in the position of having to defend what are classic risky (looking) leads.  If you do legitimately have other web sites that are indeed non-incent sources of traffic then discuss the issue with your offer sources beforehand and if they give you an allowance that they trust you that you also legitimately have non-incent traffic as well (at other sites) then do yourself a favor by keeping incent traffic and non-incent traffic completely separate business by having separate publisher accounts for each traffic type (if allowed) with your offer sources.
       

    • Reversals / Charge-Backs / Holds – Your credit toward payment for offer ‘leads’ (credited offers – sometimes also called a ‘sale’ or ‘conversion’) is never set-in-stone!  The news will likely come in the form of an email from some obscure sounding ‘compliance department’ or ‘best practices’ part of your upstream offer source (ad network or advertiser)  Your first reversals (or batch of them) will not likely be your last.
       
      Everyone gets reversals once in a while for one reason or another it’s best not to succumb to your initial reaction to fly off the handle and get loud or emotional over it – and definitely don’t make rash decisions you may regret later on when you know more about the situation (don’t take an attitude or get loud when investigating further with your offer source – reversals are best dealt with by calmly investigating all the information your have on hand (usernames, IP addresses, etc) in an attempt to locate the culprit.  It’s not uncommon (unfortunately) for any of your upstream offer sources to reverse credit (payment) on any one lead (or sometimes even in bulk mass reversals) based upon a large number of factors a few (of many) of which reasons might be:
       
      — Fraud / Bogus Fake Information – Pay attention to these reports and if the same names of your GPT site members show up repeatedly over time then perhaps it’s time you send that / those members a polite but firm reminder to your specifically named site member(s) that them giving your valued advertising sponsors fake / false information is not at all acceptable.  Put them on notice that they have been noticed and if it happens again then go with your gut as far as suspending such a member.
       
      — Temporary / Disposable Email Addresses –  Yes, when you are selecting and writing your site’s Terms of Service (TOS) which are basically the rules (aimed at members) of your GPT site then you would want to mention that the use of fake / temporary / disposable email addresses are never ok to use while completing offers on your site.  Basically, the advertisers are paying for legitimate reliable contact information that they can use to build a database of real and truly interested persons with regards to their brand, product, or services (especially with ‘email submit’ type offers)  If a member is using a temporary disposable email address then that member is in-effect cheating the advertiser of their future opportunity to contact someone who has appeared to express an interest in seeking more information from the advertiser.  If the email address bounces a day later when the advertiser attempts contact then that will leave a bad-taste-in-their-mouth (so to speak) for the advertiser with regards to the quality of your site’s traffic quality – it will eventually reflect DIRECTLY on your own bottom line (members of your site – and the responses they give in responding to offers – represent your site’s overall traffic quality and the advertiser’s return-on-investment of their advertising dollar)     

      Pixel Manipulation – Faked ‘firing’ of the ‘pixel’.  A tracking pixel is one of a multi-layered mechanism for tracking and crediting offer completions (a universal method adopted universally by the industry)  This fake pixel firing issue has been happening in the industry with increasing frequency and depth of depravity as years go by.  It’s an industry wide phenomenon though we can report that our (ShiftCode) security updates have nearly eliminated the issue on our systems.  Since this is a public web site and the subject is sensitive to the industry then we’ll choose not to go into any more detail here only to say that if you get curious then simply Google the subject (or if you are having an issue specific to your GPT site or network then feel free to contact ShiftCode support for help.
       

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Technical Site Design, Script and Coding Terms:
 

    • CSV – The abbreviated term CSV stands for ‘Comma Separated Values’ and is usually used to describe the format of a text file database of information.  In a CSV file the data values are individually divided by inserting a comma (“,”) in between each value. CSV data files can be viewed in any text editor such as Notepad (notepad.exe) which comes standard with any Microsoft Windows operating system but CSV files are best displayed while loaded into a spreadsheet application such as Microsoft Excel (part of Microsoft Office)  Microsoft Excel can load a CSV files directly.

 

Copyright © 2015-16 ShiftCode / Performa (GPTSiteScript.com)
Entirely Unique Original Content Authored By Wesley B
ALL RIGHTS RESERVED AND VIGOROUSLY DEFENDED! – DO NOT COPY / STEAL !

New GPT Site Admin Quick Start Guide Home

Welcome to the ShiftCode New GPT Site Administrator Quick Start Guide and congratulations on your decision to go with licensing the ShiftCode PTS/GPT script.  This guide (this portion of this client support site) is intended exactly as a QUICK START guide designed to guide you through crucial initial steps and important configuration settings and options that will give you a boost towards getting your site(s) configured, functioning correctly at a base line level, and well towards your site grand opening day.

This quick start guide does not cover all aspects of site configuration – your attention to detail and common sense should still be forefront in your mind before going live with your site.  Yes, more topics in more detail will continue to be added to this support site over time.


 


Consult the New Admin Quick Start Guide Menu
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