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General Considerations While Operating Your GPT Site

Having been in the Industry for About a Decade One Tends to Pick Up Tips from Observations Over The Years.  Here is a General Collection of Truths Learned Though They Are Open to Your Own Interpretation for Your Particular Purposes:

General GPT Site Operating Wisdom:  

  • Make your site currency standard!  A biggie peeve of members is finding out that your site is using a non-standard or non-traditional conversion table.  The customary currency conversions for most all decent popular sites is 1 Points = 0.01 Cash and 1 Cash = 100.00 Points !  Adopt and don’t mess with that ratio magic ratio.
  • ALWAYS enable ‘Internal Funds’ as a form of payment for intangibles (advertising, upgrades, etc) on your GPT.  Anything that avoids you actually paying out of your pocket helps – right? The member is satisfied and you are satisfied by them choosing advertising or upgrades instead of cashing out – right?
  • Give sign-on bonuses of at least a quarter ($0.25) to newly registered members (you’ll find members will tend to never want to leave money on the table and will work to reach your minimum)  Also, it helps to issue promo codes liberally and often to spur member log-in activity.
  • Identify other GPT sites by their popularity and check out their banner advertising rates.  Find other GPTs that are fairly popular though that also have reasonable advertising rates and promote your own GPT there.  Also, you can also take another approach, you can look for other GPTs which aren’t so popular with their members and if they have reasonable banner and/or side panel ad rates then make sure you advertise there as well (chances are the members that are there along with new members just signed up will want to flock away from a dismal site as early as possible – give them your banner(s) to click on to discover you own totally cool site!)
  • Notice high referral gathering members and offer them an extra perk or two to more draw their attention that your made promoting your site more enticing for those who know how to do it right.  If your site gives normal standard members 10% for first level referrals then offer the ‘Referral Whale’ member 20-25% (or just give them a free upgrade)  You will definitely get their attention, make them feel welcomed and wanted as a VIP referrer (and you will not regret this decision)
  • Make sure that your site template provides the member’s points balance and cash balance somewhere on EVERY page of your site to avoid member frustration of trying to figure out what their balances are.  As a new site member there is nothing worse than frequenting a site where you can’t intuitively find the most crucial information easily (balances) and you have to click on ‘Account Balance’ to see it.  It’s also very inconvenient to have to remember your points balance when you are on a converter page that doesn’t show a balance anywhere.  Make a balances section either in a persistent top banner such as this:
       top display 
    Or, make a side panel display such as this:  side panel stats 
  • Don’t make the mistake of Interpreting certain affiliate network offer restrictions too literally such as ‘no cash’ and ‘points only’ to mean ‘no points converter’ (that’s not what they mean!)  Generally affiliate networks and offer wall sources that specifically allow incentivized or GPT site promotion of their offers WILL ALLOW you to run ‘points only’ offers while still featuring a point-to-cash converter on your site.
    Yes, it usually goes unmentioned but it is a generally accepted practice and implied that offers bearing the statement ‘points only’ is not interpreted so strictly as one may think while first encountering it.  In most all cases networks we’ve worked with will not take the ‘no cash’ or ‘points only’ statements strictly literally as long as their offers are mindfully promoted in a generally respectful way.  Still to be more fully in compliance with the spirit of the restrictions always ONLY run ‘points only’ or ‘no cash’ offers by rewarding completions with points only (your members may freely convert the points to cash via the converter)  Note: If you want confirmation of this allowance (nail them down to an answer) then know that most affiliate network staff will usually repeat the ‘no cash’ means NO CASH more strict interpretation (though if it’s not asked in the first place then it’s almost always not a problem)
  • Unless you have been alerted by a reliable source to a recent GPT-bot issue then I highly suggest that you set the  log-in CAPTCHA to ‘Easy’ or turn it off altogether!  Observations of human nature for site members to avoid bothering to even log in to a site with a CAPTCHA set to anything but ‘Easy’ or off completely!
    This CAPTCHA level setting is located on the right side Admin Panel under ‘Main’ > ‘Configure’:
    Screen Capture #1259 - 'paidtosite - Admin - Configure' - paidtosite_shiftcode_com_87a528863d130df7bbe167e23849bddc_conf 
    You can turn off the CAPTCHA prompt entirely from the ‘Products’ (left side admin menu) > ‘Membership’ > ‘Configure’ > ‘Security’ here:
    Screen Capture #1262 - 'paidtosite - Admin - Membership - Configure - Security' - paidtosite_shiftcode_com_87a528863d130

I would suggest leaving this setting (below) regarding new member registration checked because it’s only a one time thing when a new member is registering (once)
 Screen Capture #1261 - 'paidtosite - Admin - Membership - Configure - Security' - paidtosite_shiftcode_com_87a528863d130  

Referral Banners:

  • When adding referral banners to your site for your members to use in promoting your site never delete referral banners.  Deleting banners will tend to instantly make any promotion efforts involving those referral banners that you and your members have done up until to appear invalid because of the obvious broken image links leaving only an empty shadow of your banner with a red ‘X’ in the corner.   That means all those broken looking forum posts, referral web site listings, top site list rankings, etc. will make it appear as though your site has gone out of business or otherwise not worth the click effort.  It’s fine to add referral banners (the more selection the better) but try not to delete them.  Even if certain information on the banners is no longer valid then as long as the posts containing those banners still appear fresh and ‘whole’ then they are still beckoning potential clicks leading to your site.
  • When creating referral banners try to stick with online ad industry standard sizes.  Have at least one 468 pixel by 60 pixel banner (the most commonly used and needed for GPT referral use)  Other commonly preferred banner dimensions for GPT referral use are 728×60, 300×250, 125×125, 120×90, 120×60, and 88×31 (illustration below courtesy of Wikipedia – click on it to see the full size version)  Sticking to standard sizes also make your site look more professional:


Site Contest Wisdom Tidbits:

  • GPT referral and offer contests need not offer only cash and/or points as prizes.  It can be advantageous to continuously (or regularly on a recurring basis) run contests offering these items as prizes that don’t cost money to you but are still highly revered by many site members such as banner ad impressions, side panel ads, and well thought out member account upgrades.  Yes, when your site grows stronger in popularity and activity then running cash contests helps as well but in the beginning days then no cost contests do tend to help.
  • When running referral contests always require that contest qualifying referrals need to complete at least one offer (or some other milestone other than just the simple registration)  Having such requirements tends to discourage members that are so inclined from causing bogus multiple accounts and other shenanigans.
  • Thoroughly think out contest rules and requirements before making the contest go live and stick to those rules and requirements throughout the contest duration.  If you change the rules at all in the midst of a running contest then your risk alienating certain members while breeding unnecessary resentment.  If you found that you’ve messed up by including or omitting rules and requirements then let the contest run its full course till the end without changing the rules and requirements and consider that a lesson learned to be applied to future contests.